I have to confess my book marketing activities have been pretty hit and miss, which is strange given that I have had a career in PR and marketing. I’ve built up the ‘infrastructure’ in that I have a presence in … Continue reading →
My experiences with social media marketing seem to have gone full circle. In the past it seemed to make difference to book sales, driving traffic from Twitter or Google+, for instance, to Facebook pages and onto my website hoping they would click the buy button.
These days, it doesn’t seem to make a hoot of difference. In fact, I seem to sell more books when I do nothing.
I am contemplating focusing on cost-effective advertising but, even then, it seems to me that ebook fiction sales (with the exception of fortunate titles that seem to click with a vast audience – and they must have something for that to happen), fluctuate wildly with most ebook authors really selling comparatively few downloads.
What do you think? I’d love to hear your opinions and experiences.